Air Pollution in Mexico City Essay Example

Air Pollution in Mexico City Paper General information about the problem: As the vehicle population reached more than 700 million, numerous cities experiencing rapid industrialization started to suffer from air pollution. Some of them reduced the air pollution level; however there are still some that are considered to be the most polluted cities in the world. Introduction of the problem: One of them is Mexico City. According to Forbes, Mexican capital is one of the five dirtiest cities of the world. Industrial growth of the city, population boom, which grew room 3 million in 1950 to 20 million today, and the proliferation of vehicles in the city contributed to the Mexico Citys current air quality. Narrowing down the problem: However, with the transportation proliferation contributing to about half of the citys total emissions, several solutions have to be considered in order to reduce the air pollution in the city. Thesis statement: The government should practice legal regulations and favor the velveteen of environmentally friendly technology and fuel in order to reduce the air pollution level in Mexico City. II. Background A. Identify the problem/ show that the problem exists: People suffer from various diseases and the environment is being damaged (research). B. What caused the problem: Air pollution is mainly caused by vehicles. C. The effects of the problem: Air pollution can have serious consequences for the human health as well as severely damage the ecosystem. Ill. Solution 1 Topic sentence: One of the possible solutions is to continue to enforce legal regulations concerning air pollution prevention. We will write a custom essay sample on Air Pollution in Mexico City specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Air Pollution in Mexico City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Air Pollution in Mexico City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Give grounds to the proposed solution (e. G. This problem has been solved somewhere else; experts suggest this solution : The air pollution has been noticeably decreased due to legal regulations and governmental programs like PICA, PREPARE and PREPARE Ill Describe your solution: Diminish taxis Advantages: As taxis are diminished, less harmful gas emissions are produced Disadvantages: Taxis are convenient Taxi driver as a job Solution 2 Topic sentence: Another possible solution is to pass a law on telecommuting. Give grounds to the proposed solution (e. G. This problem has been solved somewhere else; experts suggest this solution Less gas emissions on telecommuting days (research) Describe your solution: Pass a away on telecommuting Can be implemented now, as it does not require any expanded planning, design and construction; Is relatively inexpensive to implement; Expands personal choices rather than restricting them, by offering them more flexibility in work and lifestyle. Disadvantages: May incite legal issues between organization and employers Lack of interaction with co-workers Not all jobs are suitable for telecommuting Solution 3 Topic sentence: The last, but not the least possible solution is to replace gasoline usage in the city with hydrogen fuel. Give grounds to the proposed solution (e. G. This problem has been solved somewhere else; experts suggest this solution ): The research indicates that usage of hydrogen fuel will definitely decrease the air pollution level. Describe your solution: Hydrogen should replace gasoline. Advantages: Reduction in air pollution due to zero emissions Hydrogen is abundant (renewable source) Hydrogen is expensive to produce Hydrogen refueling stations construction require big amounts of money VI. Conclusion-Recommendation: Mexico City is often said to be the most polluted city in the world. It retainer does pose serious environmental threats to its own survival as a city, but it affects regional and global air quality levels as well. Therefore, specific measures have to be taken in order to reduce the air pollution level. There are some basic solutions that could be used, like continue enforcing legal regulations, pass a low on telecommuting and use hydrogen fuel instead of gasoline. All of these have already been implemented and we know that they will work for the environment. Therefore, the government should enforce these solutions and stop the air pollution in Mexico City. Air pollution in Mexico City As the vehicle population reached more than 700 million worldwide, numerous cities experiencing rapid industrialization started to suffer from air pollution (Walsh, 1999). The level of air pollution in any city is a global concern. The reason is that air can travel freely from place to place; consequently, the polluted air from one city can travel to another. The polluted air has numerous negative Consequences for human health and also severely damages the ecosystem. Some of the cities reduced the air pollution polluted cities in the world. One of them is Mexico City. According to Forbes, he Mexican capital is one of the five dirtiest cities of the world (Luck, 2008). The government and people have take measures in order to reduce the air pollution in Mexico City before it is too late. The government should practice legal regulations and favor the usage of hydrogen fuel instead of gasoline in order to reduce the air pollution level in Mexico City. Mexico City is one of the worlds largest metropolitan areas, containing more than 20 million inhabitants, 3. 5 million vehicles, and 35,000 industries (McKinley et al. , 2005). More than 20% of Mexico entire population lives in its capital and more than 0 % of the countrys industrial output is produced here (Edgerton et al. N. Although Mexico City is considered one of the worlds largest cities, it is still growing at a rate exceeding 3% annually. Moreover, the number of vehicles daily traveling on its streets makes up more than three million (Edgerton, et al. , n. D). All the factors listed above contribute to Mexico Citys poor air quality. Mexico City is a perfect example of one of the burgeoning cities that experience severe air pollution. The ozone concentration in Mexico City is one of the highest in the world, being more than four times higher than the accepted norms. Particulate matter, sulfur dioxide, carbon monoxide and some other harmful gases also exceed the Mexican health advisory level (Walsh, 1999). Nevertheless, comprehensive air quality management programs since 1 990 have contributed to major reductions in the concentrations Of some pollutants such as lead, carbon monoxide and sulfur dioxide (Nominal Nominal, n. D. ). Sulfur in diesel fuel has been reduced from 0. 5% to 0. 05%. Many old buses and trucks of Mexico City were replaced by newer ones powered by more modern and cleaner engines. In addition, unleaded fuel was introduced at that time to make the vehicle emissions elatedly cleaner (Edgerton et al, n. Although the above measures contributed to a slight positive change in Mexico Citys air quality, serious air pollution problems still persist. The poor quality of air is the result of several factors: emissions from the combustion of fossil fuels in motor vehicles and for industrial processes, energy production, high dust levels due to local constructions, population groom (Nominal Nominal, n. Those human demands on the ecosystem are changing the landscape with important atmospheric consequences as well as causing threat to human health. People suffer from various diseases starting from insignificant ones like headaches, nausea, and allergic reactions to more serious ones like chronic respiratory disease, lung cancer, heart disease, and even damage to the brain, nerves, liver, or kidneys (How can air pollution hurt my health? , n. Although it is not possible to determine the total impact of Mexico Cues poor air quality on public health, McKinley et al. 2005) calculated that only a 10% reduction Of particulate matter in the air would save 3,000 lives and 10,000 new cases of chronic bronchitis each year, and that reduction of ozone loud save 300 lives. As approximately 80% of particulate matter and nitrogen oxide, 45% of volatile organic compounds, and 30% of sulfur dioxide come from mobile sources, their emissions level should be reduced (McKinley et al. , 2005). One of the possible solutions to reduce air pollution from vehicles is to continue enforcing legal regulations concerning air pollution prevention. As mentioned above, Mexico Citys government has taken several measures and attempted various programs in order to decrease the level of air pollution in the city. The first plan Program Integral era el Control De Ia Contamination n Tomatoes Rica (PICA) was started in 1990 and had major attainments, including the introduction of two-way catalytic converters, the phase-out of leaded gasoline, and the establishment of vehicle emissions standards (McKinley et al. , 2005). The second program, PREPARE 1995-2000 (Program Para Major la cyclical del Eire en el valley De Me OIC Program to Improve Air Quality in the Valley of Mexico) had other major accomplishments, such as the introduction of methyl tertiary butyl ether (METE) in gasoline to improve combustion efficiency, and carried out extractions on the aromatic content of fuels and on the sulfur content in industrial fuel (McKinley et al. , 2005). These programs have had significant impact on reduction of air pollution in the city. That is why more of these kinds of programs should be implemented in Mexico City, so the city can finally reduce the levels of air pollution to acceptable norms. For instance, the government should implement policies concerning taxis. According to Connelly (1999), taxis and individual cars that replaced traditional buses are the most polluting of all forms of transport. Approximately 110,000 taxis circulate the streets of Mexico City (McKinley et al. , 2005, p. 1955). Because of the large number of kilometers traveled each day by taxis, their emissions are quite high. Even though taxis account for only 3. % of Mexico Citys vehicle fleet, the their emissions make 3. 6% of particulate matter, 11 of sulfur dioxide, 10. 7% of carbon monoxide, 10. 2% of nitrogen oxide and 14% of volatile organic compounds of all transportation related emissions (McKinley et al. , 2005). Thus, all the taxis around the city have to be diminished. Instead of taxis, the government should provide the residents tit more buses and minibuses. The advantage of this policy is obvious: if there would be no taxis traveling in the city, less harmful gases would be emitted. Moreover, the analysis made by McKinley et al. 2005) suggests that a turnover of the taxi fleet due to its size and age would benefit from over $70 million US in reduced health impacts from air pollution, and would also benefit from fuel savings, whose costs summed up together, is greater than this measures investment cost. However, there are several drawbacks to this solution. Firstly, taxis are very convenient for people who do not have their win car to travel around more efficiently or to travel to places, which locations are not known to you. For instance, taxis are very beneficial for the tourists who do not know the city. Moreover, most people earn money by working as a taxi driver and total ban of taxis would deprive them of their way of earning money. Therefore, most people might disagree with this policy and solution generally. Another possible solution is to pass the law on telecommuting. Telecommuting or telethon basically means working from a place rather than traditional office environment, usually from home. The stance traveled by a person is a significant factor in air pollution because less distance traveled, less undesirable gases are emitted. As telecommuters work from home, they tend to travel less often. The research indicates that on the telecommuting days, the distance traveled by vehicles is decreased by 76%. Consequently, there are fewer gas emissions: to be more precise, there is a reduction by 64% of total organic gases, 63% of carbon monoxide and 73% of oxides of nitrogen (Sympathy, Saxons Nomination, 1991). Other advantages of telecommuting are that it can be implemented now, as it does to require any expanded planning, design and construction; it is relatively inexpensive to implement; it expands personal choices rather than restricting them, by offering them more flexibility in work and lifestyle (Sympathy et al. 1991). However, some employers and employees would disagree with this solution because there are some disadvantages. Firstly, telecommuting may incite legal issues between organization and employers. Some of the issues they may face are workplace safety and compensation issues (Mills, Wong-Ellison, Werner Clay, 2001 The organization cannot guarantee employees saf ety because employee works out of the office. And if any accident happened to the employee, the organization would not want to compensate employees medical expenses because the employee cannot prove that the accident coco red in the scope of employment. Secondly, lack of interaction with co-workers and isolation from society due to telecommuting, can have negative affects on individuals behavior and attitudes as well as can lead to negative consequences, like anxiety, depression, and even physical ailments (Gained, Kelley Hill, 1999). Moreover, not all jobs are suitable for telecommuting and some employers slide supervising employees they cannot see (Mills, et al. , 2001 Nevertheless, telecommuting should be considered as one of the possible solution, because it is a perfect way to reduce vehicle traveling during the day, consequently reducing air pollution levels. The last, but not the least possible solution is to replace gasoline usage in the city with hydrogen fuel. The transportation sector is currently consuming gasoline and diesel at high rates. More than half of the globally used oil is used for transportation (Kurtosis Kari, 2006). The harmful emissions to the environment are uh to its usage. Therefore, alternative fuels should be used more. Some types of alternative fuels are biological (methanol, ethanol), bodiless and hydrogen. Kurtosis and Kari (2006) compared the fuels listed above and came to conclusion that the use of hydrogen as a fuel would be the most beneficial one. A transition from fossil fuels to hydrogen would decrease the air pollution level because almost zero emissions occur, with water being the only by-product. In addition, hydrogen is the most abundant element on the Earth, so there should not be concerns about running out of its stocks. Moreover, car industries should produce more automobiles with a hydrogen- powered internal combustion engine. Currently, BMW is the only one. BMW also made the automobile to be powered either by hydrogen or gasoline, as the availability of hydrogen refueling stations is low (Kurtosis Kari, 2006). However, there are several disadvantages to this solution. Firstly, hydrogen made from electrolysis of water is very expensive. At 25 C, 65 watt- hours are needed to electrolyte one mole of water, which is 4. KHz of electricity to generate one cubic meter of hydrogen. This electricity comes room the alternator which of course is powered by the engine, which uses energy (Kurtosis Kari, 2006). So, fuel economy is decreased by the same means you are trying to improve fuel economy. But there is an alternative way to produce hydrogen, which is to split the water molecules through the use of wind or solar energy, what is less expensive (Kurtosis Kari, 2006). Another disadvantage is that the number of hydrogen refueling stations is very low. So, if individual runs out of the gas, it will be difficult to find a station to refuel the automobile immediately. To construct ewe hydrogen gas stations will require the government to allocate huge amounts of money. Winter (2006) estimated a hydrogen station construction to cost from $500,000 to over $5 million, depending on station size (30 keg/day 1 ,OHO keg/day). This amount includes the capital costs, installation costs, feedstock costs and fixed operating costs. Despite the disadvantages, producing and using hydrogen instead of gasoline holds the promise of pollution reduction in Mexico City. Mexico City is often said to be the most polluted city in the world. It certainly does pose serious environmental threats o its survival as a city, but it affects regional and global air quality levels as well. Therefore, specific measures have to be taken in order to reduce the air pollution level. There are some basic solutions that could be used, like continue enforcing legal regulations, pass a low on telecommuting and use hydrogen fuel instead of gasoline. All of these have already been implemented and we know that they will work for the environment. Therefore, the government should enforce these solutions and stop the air pollution in Mexico City.

Inflation essays

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Becoming a nurse Essay Example | Topics and Well Written Essays - 250 words

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Mongol People Essay Example | Topics and Well Written Essays - 1000 words

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Vikane Gas Essay Example | Topics and Well Written Essays - 1750 words

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Occupational Theory And Well Being

Occupational Theory And Well Being This discussion will be looking at the health needs of an individual and impact these have on health, illness and well-being, in relation to occupational therapy. Firstly it will look at the individual, identifying key aspects of their health and wellbeing. Then it will focus on Occupational therapy, looking at the impact occupational therapy can have on health and well-being. There are 2 appendices attached to enhance the readers knowledge but are not essential to the discussion. It will be set out as an assignment with clear headings. Nathan Como This discussion will be focusing on a 45 year old man called Nathan. He is a first generation British National; his parents were born in Trinidad. In 1984 Nathan married and had a baby. Nathans wife left him, and the baby, when they baby was one. Nathan was unable to cope, went to his doctor and was given antipsychotic medication. He was later diagnosed with schizophrenia (see appendix 1). A few years later, Nathan noticed he was struggling to breathe so went to his general practitioner (GP) who diagnosed him with chronic obstructive pulmonary disease (COPD) (see appendix 2). Nathan is an active smoker and has been since he was young. Nathan has not had a steady job since young but does work to support his family. Nathan was never a particularly social man but did begin to take part in the community when his son was young and his neighbors were regular babysitters. This discussion will focus on the impacts of changes to ones health needs and the effect this has on their occupational balance. Occupational Therapy There are various versions on the definition of occupational therapy. The world federation of occupational therapists (WFOT, 2004) defines occupational therapy as a profession concerned with promoting health and wellbeing through occupation. An occupational therapist views the participation in occupations as stimulating for an individuals health and wellbeing (Wilcock, 1993). It is important to remember that although occupations are often assumed to be healthy or productive this is not always the case as: binge drinking, smoking and risky sports, can all be described as occupations; these could all have a detrimental effect on ones health and wellbeing. It can be concluded that without the ability to complete occupations it can then be assumed that a person will not lead a healthy or productive life. Occupational therapists aim to identify an individuals occupational identity. This can be described as who the individual sees themselves as and who they would like to aim to be (Duncan, 2006). People all have a different view of who they are and how they see themselves within a community. This is important for occupational therapists to establish as each client they meet with will have a different occupational identity (another reference). Additionally it is core to an occupational therapist to establish the individuals occupational performance. This has been defined as some kind of purposeful and goal directed activity (Crabtree, 2003) or Duncan (2006) defines occupational performance as what his or her (the individual) physical, cognitive and social abilities are. Crabtrees (2003) definition of occupational performance includes the words purposeful activity. There is a great debate among occupational therapists as to the meaning behind purposeful activity (and if this indeed the r ight word to be used in a definition). A purposeful activity to one person may not be the same to someone else. For Nathan, carrying out simple everyday tasks may be difficult due to his breathing, so a purposeful task may be to have a shower independently. For others a shower may just be seen as a basic human need and not purposeful at all. It is all based upon the individual and what it means to them. When a person develops an illness there occupational balance can be disturbed and they need to re-adjust their lives to ensure they continue to have an occupational balance. Occupational balance can be defined as a combination of self-care, play, work and rest (Wilcock et al, 1997) or self-care, productivity and leisure (Le Boutillier and Croucher, 2010). Additionally that it is through occupations that a healthy physical and mental wellbeing is obtained (Wilcock et al, 1997). The college of occupational therapy (COT), 2006 suggests that individuals have a built in drive and need to be active and to partake in occupations. Occupation is central to the existence of individuals, groups and communities COT, 2006. Without occupations people would never reach the potentials within themselves or the world, (Wilcock, 1993). The COT report that if people are deprived of activity or have limited access to a wide variety of occupations both their physical and psychological health will suffer. Children take part in occupations largely to learn and develop whereas adults complete occupations to contribute to the community and to be rewarded for their contribution. It can be very important to some that they establish a role for themselves. For Nathan his roles within his life have developed and changed. He was a husband for a short time, a father to Saul, but this was partially shared with his neighbours. It is reported by the COT, 2006 that the older generation use occupations to support their independence and to give them a role within a community or society. Maintaining a routine of occupations, that, have meaning to an individual, can provide a structure and sense of purpose and direction to life to an individual. Irrelevant of disability/disease an individual can carry out a routine which can provide fee lings of identity, normality and wellbeing. Therefore any disruption to the routine thanks to illness, injury or environmental challenges can lead to dissatisfaction, disorientation and distress for the individual. Occupation is, therefore, essential for good mental health and wellbeing COT, 2006. When a person is unable to engage in occupation, whether due to personal, social or environmental factors, the occupational therapist works with her or him to develop skills, challenge inequalities and promote social inclusion COT, 2006. Occupational therapists believe that occupational competency (another reference) in everyday activities depends on the interaction between the individual; their occupations (the things they do) and the individuals environment. It has been reported that an individuals wellbeing is directly related to the quality of this interaction. Duncan (2006) reports that when an individual is temporarily or permanently unable to relate or engage in the roles, relationships and certain occupations expected of someone of a similar age and sex; within a particular culture, it can be assumed the individual has an occupational dysfunction. Kielhofner, 2009, states that occupational dysfunction occurs when an individual does not have the capacity to choose, perform or organise occupations or the ability to choose a pattern of occupational behavior that facilitates a quality of life. How would an Occupational Therapist Assess and choose interventions for Nathan? Reed and Sanderson (1999) report that there are 7 key reasons why occupational therapists should use models and the advantages of a model based practice. Models provide a link between theory and practice, define and focus the area of interest for the OT, provide a framework for assessment, intervention and evaluation, contribute to a sound philosophical basis, use of common vocabulary to communicate ideas, provides a professional unity and the use of common themes throughout all models; such as concern for the individual, the value of human occupation and looking at an individual holistically. Although models give a good grounding and starting point for occupational therapists, it is important to remember they are just that; a starting point. They do not include details on every aspect or outcome that may occur and they assume a basic knowledge of the key attributes expected of an occupational therapist. Models are used to guide practice but not to dictate. Models are sometimes used as the boundaries of the occupational therapy intervention, as practitioners come across new patients with varying conditions and they may not fit neatly into an existing model. It is important for an occupational therapist to note that models are inclusive not exclusive and in these cases the practitioner should be experienced enough to notice the need to perhaps adapt a model or develop a new one. An occupational therapist should also be mindful of models become out of date as practice is evolving all the time so using an old model may result in out of date practice (Feaver and Creek, 1993). Kielhofner (2009) discusses the Model of Human Occupation, within which he reports that volition (what values an individual has, the interests an individual finds satisfying and how an individual is able to interact within the world) leads to the choice of occupational activities (functional and dysfunctional occupations). If an individual has a mental health problem it may contribute to the i ndividual being unable to assess their personal interaction within the world and may result in a change in how a person interacts within the world (Crist et al, 2000); resulting in a change in their occupations. Nathan has been diagnosed with schizophrenia, as a result his views and how he is viewed within society has changed. There is a lot of stigma and stereotypes related to schizophrenia, a study by Angermeyer and Matschinger (2004) looked at the stereotypes a person with schizophrenia experiences. They concluded that the most common are people believing they are incompetent, unpredictable and also dangerous. As a result individuals with mental health illnesses find themselves socially excluded, with no one to turn to. For an individual such as Nathan who has been diagnosed with schizophrenia but has been receiving successful treatment for a number of years, this could be extremely frustrating. Morgan (2007) reports that people with mental health illnesses are the most excluded population. This statement is also supported by Le Boutillier and Croucher (2010). The definition of social inclusion is a debated one, it is highly inconsistent and comes with ambiguity. A report by Le Boutillier and Croucher (2010) argues that social inclusion is more than just engaging in community activity within the physical presence, as this doesnt necessarily imply that the individual feels included. Nathan began to attend community activities when his son was younger thanks to a family who would regularly babysit for him. They encouraged him to attend the local church and also become more involved within the community. It can be argued that although Nathan was actively involved in the community for a short while did he really feel included? The media portray schizophrenia in a bad light only highlighting the bad symptoms (mentioned earlier being incompetent, unpredictable and also dangerous) and not addressing the positive ones or identifying that it is a manageable illness. As a result it is often recorded that not only is it a stereotype of the individual s who do not suffer from a mental health illness but also it is often the individuals with the illness who feel they are incapable to socialising with others and being involved for fear of how they may react. Individuals feel fear and rejection, as a result of their mental illness, and lack a sense of connection and belonging. Le Boutillier and Croucher (2010) also identify that individuals who are not socially active within their community still may feel socially included, again emphasising the fact that it is not just physically attending community activities which can cause an individual to feel included. Other authors report social inclusion as being the ability of an individual to fit into a community by conforming to its traditional values of housing, education and employment (Lloyd et al 2006). Others refer to social inclusion including the social, psychological and physical components but emphasising the individuals sense of belonging and the importance of a support network (Labonte, 2004). However Le Boutillier and Croucher (2010) report that feeling socially included must also include personal meaning, an individual should feel involved and feel connected to the community, not just simply an individual physically engaging within the community. Therefore all these views indicate that how the individual perceives themselves within a community will determine whether they view themselves as socially included; it is highly individual. From this information it would be hard to conclude as to whether Nathan was feeling socially excluded as it is an individual view. An occupational therapist would need to conclude with their service user what their view of social inclusion means to their specific environment. A study by Le Boutillier and Croucher (2010) report that the occupational aspects associated with social inclusion are; self care, leisure, productivity, occupational deprivation, occupational alienation, occupational balance, habits, roles routines an d occupational performance. It states that all these aspects help an individual to feel more socially included or may cause them to feel isolated depending. For occupational therapists, the three main occupational performance areas are self-care, leisure and productivity (work). A study completed by Moyer (2000) looked at the impact of work for individuals with mental health illnesses. He looked at work as a means of integrating into a community, not just as an income as work can be voluntary or within home management. He identified that work helps to develop a persons confidence, identity and self-esteem. It also establishes a role for the person within a community. Nathan has not had a stable job since he left school but has been working constantly. The reasons behind his nomadic style are not clear but could be due to his schizophrenia and the social exclusion he receives when colleagues, employers or customers discover his illness. It has also been recently discussed by Sweetsur, 2009 that many individuals with a mental health illness are seen to be critically ill and are not seen as people who are able to carry out work when well. S weetsur, 2009 also suggests that mental health institutions are not promoting people back to work or encouraging them to better themselves. If the people working with and for individuals with mental health illnesses are not promoting work then it is not surprising that society has the view that people with mental health problems are incapable of working. If an individual is not working they will not be fulfilling the productivity aspect to ensure they have occupational balance. Conclusion From the above information it is clear to conclude that one key trend throughout this discussion is the prominence of client centred practice. The fact that every individual is different and there is no clear definition, model or practice that will fit two clients. Using this information it is very hard to establish Nathans particular health needs as the information provided is limited. Assumptions would need to be made in all aspects of his life. It is clear from the above that occupational therapists believe to ensure an individual is healthy they should partake in occupations which are purposeful and meaningful to the individual. When an individual becomes injured, has a disability or something affects their environment resulting in them no longer being able to partake in occupations it causes an occupational dysfunction. Occupational therapists use models to help asses and implement plans for the individual although it is essential that the practitioner understands the limitations of models. References Angermeyer M and Matschinger H (2004) The Stereotype of Schizophrenia and Its impact on Discrimination Against People With Schizophrenia: Results From a Representative Survey in Germany. Schizophrenia Bulletin 30(4) 1049-1061. Accessed 03.11.10 via http://schizophreniabulletin.oxfordjournals.org/content/30/4/1049.full.pdf Boyer G, Hachey R and Mercier, C (2000) Perceptions of Occupational Performance and Subjective Quality of Life in Persons with Severe Mental Illness. Occupational Therapy in Mental Health,15(2)1-15. Accessed 02.11.10 via http://0eb.ebscohost.com.serlib0.essex.ac.uk/ehost/pdfviewer/pdfviewer?vid=5hid=105sid=89328e11-b7d8-4de4-97ad-93b4e1890459%40sessionmgr104 Cao V, Chung C, Ferreira A, Nelken J, Brooks D and Cott C (2010) Changes in Activities of Wives Caring for Their Husbands Following Stroke. Physiotherapy Canada, 62 (1) 35-43. Accessed 02.11.10 via http://0-web.ebscohost.com.serlib0.essex.ac.uk/ehost/pdfviewer/pdfviewer?vid=10hid=109sid=416f83bf-4f0b-4fbf-8f04-2db73ffdc44c%40sessionmgr111 College of Occupational Therapists (2006) Recovering ordinary lives: the strategy for occupational therapy in mental health services 2007-2017. London: COT. Accessed 01.11.10 via http://www.cot.co.uk/MainWebSite/Resources/Document/ROL_Vision_2010.pdf Crabtree J (2003) Occupational Performance. Occupational Therapy in Health Care, 17(2), 1-18 Creek J (2010) The core concepts of occupational therapy: A dynamic Framework for practice. London: Jessica Kingsley Publishers Crist P, Davis, C and Coffin, P (2000) The Effects of Employment and Mental Health Status on the Balance of Work, Play/Leisure, Self-Care, and Rest. Occupational Therapy in Mental Health, 15(1), 27-42 Duncan E (2002) Foundations for Practice in Occupational Therapy. Elsevier Ltd, London. Feaver S and Creek J (1993) Models for practice in occupational therapy. British Journal of Occupational Therapy 56(2) 59-62. Gronkiewicz C and Borkgren-Okonek M (2004) Acute exacerbation of COPD: nursing application of evidence-based guidelines. Critical Care Nursing Quarterly, 27(4), 336-352. Honey A (1999) Empowerment versus power: Consumer participation in mental health services. Occupational Therapy International, 6(4), 257-276 Kielhofner, G (2009) Conceptual Foundations of Occupational Therapy Practice. F.A. Davis Company. Philadelphia, USA Labonte R (2004) Social inclusion/exclusion: dancing the dialectic. Health Promotion International, 19(9), 115-21. Accessed 02.11.10 via http://heapro.oxfordjournals.org/content/19/1/115.full Le Boutillier, C. Croucher, A. (2010) Social Inclusion and Mental Health, British Journal of Occupational Therapy, 73(3) pp.136 139 Lloyd C, Tse S, Deane FP (2006) Community participation and social inclusion: how practitioners can make a difference. Australian e-journal for the Advancement of Mental Health, 5(3) Accessed 02.11.10 via http://www.qldalliance.org.au/resources/items/2009/09/294410-upload-00001.pdf Lloyd C, Waghorn G, Williams PL (2008) Conceptualising recovery in mental health rehabilitation. British Journal of Occupational Therapy,71(8), 321-28 Molineux M (2004) Occupation for Occupational Therapists. Blackwell Publishing Ltd, Oxford. http://books.google.co.uk/books?hl=enlr=id=-UeXMIL3B0Coi=fndpg=PR9dq=Molineux+social+exclusionots=-HzrxHwTFmsig=C1vzJYcR7HY6IcdicghK5D5aQAI#v=onepageq=Molineux%20social%20exclusionf=false Morgan C, Burns T, Fitzpatrick M, Pinfold V and Priebe S (2007) Social exclusion and mental health Conceptual and methodological review. British Journal of Psychiatry, 191, 477-483. Retrieved 01.11.10 from http://bjp.rcpsych.org/cgi/reprint/191/6/477 Petty T (2000) COPD: interventions for smoking cessation and improved ventilatory function. Geriatrics, 55(12), 30. Reed K and Sanderson S (1999) Concepts of Occupational therapy (4th Ed). Lippincott Williams Wilkins. Maryland, Usa. Accessed 02.11.10 via http://books.google.co.uk/books?hl=enlr=id=1ZE47g_IRTwCoi=fndpg=PR7dq=occupational+therapy+modelsots=sJkzgUie_Psig=6z3WRZ5AlTAfifSKZqPkkkO_n68#v=onepageq=occupational%20therapy%20modelsf=false Reilly M (1962) Occupational Therapy Can Be One Of the Great Ideas of 20th Century Medicine. The American Journal of Occupational Therapy, 16 (1) 87-105. Accessed 16.10.11 via http://moodle.essex.ac.uk/file.php/1640/future_OT.pdf Schermer T, Weel C, Barten F et al. (2008). Prevention and management of chronic obstructive pulmonary disease (COPD) in primary care: position paper of the European Forum for Primary Care. Quality in Primary Care. 16 (5), p363-377. Sweetsur D (2009) Schizophrenia and the work ethic: is it time to stop thinking and start doing? Mental Health Occupational Therapy, 14 (3) 106-107 WFOT (2004) What is OT? Retrieved 13-10-2010 from: http://www.wfot.org/information.asp Wilcock A (1993) A theory of the human need for occupation. Occupational Science: Austrialia, 1 (1) 17-24 Wilcock A, Chelin M, Hall M, Hamley N, Morrison B, Scrivener L, Townsend M and Treen K (1997) The relationship between occupational balance and health: A pilot study Occupational Therapy International, 4(1), 17-30. Accessed 02.11.10 via http://0-web.ebscohost.com.serlib0.essex.ac.uk/ehost/detail?vid=11hid=109sid=416f83bf-4f0b-4fbf-8f04-2db73ffdc44c%40sessionmgr111 Yuil C, Crinson I and Duncan E (2010) Key Concepts in Health Studies. SAGE Publications Ltd. London. Accessed 04.10.10 via http://www.nice.org.uk/nicemedia/live/13029/49397/49397.pdf Appendix 1 Schizophrenia When someone believes untrue things about their cultural society and has considered to have lost touch with reality they are generally diagnosed with a form of psychosis such as schizophrenia (Morrison et al 2008). Psychosis itself is a persons belief in events in reality that are imaginary or unreal (NHS, 2010). Individuals who develop schizophrenia are will never be the same as another schizophrenic as they all bring their own individual experiences and symptoms (NICE,2010).Other mental illness involve psychosis, but what separates schizophrenia from bipolar disorder (a.k.a manic depression) for instance, is that the patients problems are not centred exclusively around their mood (Morrison et al 2008). Schizophrenics may also, believe that they have great powers and abilities (Morrison et al 2008), have strange changes in behaviour or find it difficult to concentrate even on everyday tasks (NHS, 2010). It is quite possible that Nathan could be further diagnosed as having paranoid s chizophrenia as his symptoms largely relate to this form of psychosis. Negative symptoms for the illness also exist such as low mood and being social withdrawn (NHS, 2010). There is some confliction within literature as it seems that personal and professional ideas differ with regards to recovery from schizophrenia (Rethink 2010). Professionals may view recovery as completely overcoming the symptoms of the illness, most patients, carers and some organisations try to view recovery in terms of achieving personal goals and targets such as returning to work or having an active social life (Rethink 2010 Morrison et al 2008). While some research suggests that some patients do make a full recovery (but often over very long periods of time), there is still variation between individuals and it is not the case for everyone (Morriosn et al 2008). For these individuals, finding ways of managing their illness through medication and therapy in order to rebuild their lives to a level that they can cope with, gives them and their carers their own personal sense of recovery (Morrison et al 2008). NICE, 2010 report that inequalities in mental health services are common and especially for clients from Afro-Caribbean origins to access UK services.

Marketing the Target Audience :: Clothing Retail Advertising Advertisements Essays

Marketing the Target Audience It was another day shopping for clothes, nothing new, in fact I thought I was going to get something here and there, look else where and go home. As I was walking through a mall, I stumbled upon a store that I thought looked cool and casual. I thought to myself anything that was interesting enough to catch my eyes, had to be investigated thoroughly. As soon, as I walked in I new that I could easily begin to shop at the store for certain things I needed. Buckle is a clothing store that shares its store by selling Lucky Brand clothing. Now many people may disagree on the prices that are set on the clothing, however, in a society where being cool and individualism is valued, Buckle is the place to go. Interested in wanting to see what more the clothing line had to offer, I visited the Buckle website, noticing that everything seems to fit in place and markets what it is supposed to very well. The clothing line is for young men and women who want a change from their old sho pping outlets to a more exciting, fun, cool and casual store. In the next pages we’ll explore what Buckle and Lucky Brand have in store for today’s youth and why it is marketed well. Buckle and Lucky Brand are the product’s manufacturer and distributor. Young, middle class, men and women who are cool and spontaneous seems to be the main stream of consumers for the brands. The website is mainly focused on traditional American patriotism for the modern youth. The website, clothes and stores generally emphasize that in order for one to be cool, one must buy their merchandise. Luck Brand Dungarees are a perfect example of claiming to dominate the world of quality jeans. The word â€Å"dungaree† means a pair of sturdy, durable, twill-weave of cotton fabric made into jeans. Written on the dungarees (and on the website) are the Lucky Brand slogans â€Å"Americas Favorite† and â€Å"Wear us, be lucky†. I bought two pair of jeans recently, on the inseam of the zippers is the phrase â€Å"Lucky You† and I also found a strip of paper that once again notes that if the customer wears the jeans, he/she will be lucky.